key terms page 125

Brick-and-Mortar Retailers
Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores.

Channel Conflick
Situation in which an online marketing channel upsets the traditional channels due to real or perceived damage from competition.

Click-and-Mortar Retrailers
Brick-and-Mortar retrailers that offer a transactional Web site from which to conduct business.

Considered commerce
Conducting e-commerce where the online channel of a business is integrated with the physical retrail business as opposed to being a separate channel.

Direct Marketing
Broadly,marketing that takes place with-out intermediaries between manufactures and buyers;in the context of this book,marketing done online between any seller and buyer.

Disintermediation
The removal of organizationsor business process layers responible for certain intermediary steps in a given supply chain.

E-grocer
A grocer that takes orders online and provides deliveries on a daily or other regular schedule or within a very short period of time.

Electronic(online)Banking or E-Banking
Various banking activities conducted from home or the road using an Internet connenction; also known as cyberbanking, virtual banking, onlinebanking, and home banking.

Electronic Retailers (e-tailing)
Retailing conducted onlie,over the Internet.

E-Tailers
Retailers who sell over the Internet.

Multichannel Business Model
A business model where company seller in muliple marketing channels simulranously(e.g., both physical and online stores.)

On-demand delivery service
Express delivery made fairly quickly afer an online order si received.

Referral economy
The effect upon sales of consumers receiving a referral or recommendation from other consumers.

Reintermediation
The process wherby inertmediaies (either new ones or those that had been disintermediated) take on new intermediay roles.

Shopping portals
Gateway to e-storefornts and e-mails;may be compreensive or niche oriented.

Shopping robots (shopbots, shoppping agent)
tools that scout the Web on behalf of consumers who specify search criteria.

Virtual (pure-play) e-tailers
Firms thatsell directly to consum,ers over the Internet without maintaining a physical sales channel.